What we find
Adoption became a management problem, which means the product lost.
- There's a spreadsheet open next to your product.
- Data quality is bad because entry is a chore.
- The AI suggestion arrives after the call already ended.
- You're selling to RevOps and demoing to reps who didn't ask for it.
What you get
Pay the rep back in the same minute.
We watch reps use it during real calls rather than in a demo environment. The pattern never changes: anything that pays out later gets skipped. So we cut the input, default what can be defaulted, and put the useful thing where the rep already is.
- Design around the live call, not the database
- Cut, default or remove every field we can justify
- Make guidance readable while somebody is mid-sentence
- Build pipeline views a manager will actually trust
- Make integrations feel native instead of bolted on
- Design for a phone in a parking lot
How it runs
Sit with a rep, cut, design the moment, measure.
Sit with a rep
The people who have to use it, not the ones who bought it.
Cut the input
Every field justified or gone.
Design the moment
What's on screen while someone is talking.
Measure usage
Adoption, not training completion.