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Redesign my product

Your product doesn't have a design problem. It has a decision problem.

Every screen is the residue of an argument nobody finished. We finish them, then rebuild around the answers, without breaking what already works.

Redesign my product

What we find

The structure is usually fine. The order is wrong.

  • Sales demos convert because a human is narrating. Self-serve doesn't.
  • People sign up, look around, and never reach the thing you built.
  • Every new feature made the product heavier than the last one.
  • You lose deals to a worse product that looks easier.

What you get

The flows that decide activation, rebuilt first.

We watch your users fail, price each failure against the number it moves, and start with the flows that decide whether somebody activates. Everything else gets sequenced behind them, so your team ships screen by screen instead of holding a big-bang release. You see working screens every week.

  • Watch your users fail, recorded and shared
  • Fix the architecture before anything gets restyled
  • Rebuild the flows that decide activation, first
  • Build one component library your engineers work from
  • Sequence the migration screen by screen with your roadmap
  • Re-test the same flows after release, with new people

How it runs

Watch, price, fix the spine, ship in slices.

  1. Watch users fail

    No script. They stop in the same places, they always do. We record it and share it with you the same day.

  2. Price each one

    Against the number it moves: activation, retention, a closed deal. So we work in the right order, not the loudest one.

  3. Fix the spine

    Architecture before pixels. A better-looking maze is still a maze. Navigation, hierarchy and the model of the product get settled first.

  4. Ship in slices

    Sequenced with your roadmap, one flow at a time, with design QA on every release until the build matches the file.

Proof

Redesigns that shipped.

View case study
Redesign

Endeavor Business Media

A dense enterprise tool rebuilt around the flows people actually use.

View case study
Build from Zero

Navigate

A workflow untangled, so the shortest path is also the obvious one.

View case study
Extend My Team

Paper to Digital

A paper process rebuilt as software people could actually follow.

Questions

Will you break what already works?

No. We fix the architecture first, then rebuild flow by flow and ship in slices sequenced with your roadmap. Nothing goes live as a big-bang release, and every slice is re-tested with new users after it ships.

How long does a redesign take?

The flows that decide activation get rebuilt first. The rest is sequenced behind them at your roadmap's pace. You see working screens every week from week one, so there is no waiting for a reveal.

Do we have to stop shipping?

No. We work inside your Figma and your release cycle. Your engineers keep shipping; we slot redesigned flows in alongside, with design QA on each release until the build matches the file.