Every metric, and not one answer.

What we find

The export button is the tell.

• Users export to a spreadsheet to do the actual analysis.
• Campaign setup drags on and people quit halfway.
• Your differentiator is buried where nobody finds it.
• Attribution is the whole pitch and nobody understands the screen.

What you get

One question per screen.

We watch someone open the product and see what they look for first. That's the question the screen has to answer, and there's usually only one. We put the answer above everything else, explained, then cut campaign setup down to the parts that genuinely vary, which is fewer than anyone expects.

• Name the one question each screen has to answer
• Put the answer first, explained, above the detail
• Cut campaign setup down to what actually varies
• Design the charts rather than plotting them
• Make reporting explainable to somebody's boss
• Handle agency and multi-workspace modes

How it runs

Find the question, answer it, layer the rest, shorten the build.