Marketing
Every metric, and not one answer.
Marketing software shows everything it can measure, which leaves the user hunting for the one number they came for. More charts is not more insight. Usually it's the opposite.
- Your product
- Your reporting
- Your campaign setup
Our senior designers
- The one answer first
- Shorter campaign setup
- Designed charts
- Explainable reporting
- Your product
- Your reporting
- Your campaign setup
Our senior designers
- The one answer first
- Shorter campaign setup
- Designed charts
- Explainable reporting
Results
Numbers we'll stand behind on the call.
- Best AppDesign Award for RAWW, 2023
- 150+products shipped since 2015
- 4.9on Clutch, from verified reviews
What we find
The export button is the tell.
- Users export to a spreadsheet to do the actual analysis.
- Campaign setup drags on and people quit halfway.
- Your differentiator is buried where nobody finds it.
- Attribution is the whole pitch and nobody understands the screen.
What you get
One question per screen.
We watch someone open the product and see what they look for first. That's the question the screen has to answer, and there's usually only one. We put the answer above everything else, explained, then cut campaign setup down to the parts that genuinely vary, which is fewer than anyone expects.
- Name the one question each screen has to answer
- Put the answer first, explained, above the detail
- Cut campaign setup down to what actually varies
- Design the charts rather than plotting them
- Make reporting explainable to somebody's boss
- Handle agency and multi-workspace modes
Find the question
Watch someone open it and see what they hunt for.
Answer it first
The primary number, above everything, explained.
Layer the rest
Depth on demand, never in the way.
Shorten the build
Setup cut to what actually varies.