What we find
The blank state is where the trial ends.
- Only the analysts use it, and it was built for everyone.
- New users open it, see an empty canvas, and leave.
- Every customer needs onboarding before they see any value.
- People screenshot your charts into slides and reformat them.
What you get
A way in for people who aren't analysts.
We watch novices, not power users, because someone who already knows what to type will never show you what's wrong. Then we design the entry: real starting points, questions phrased the way the user would phrase them, and results that explain themselves without a training session.
- Replace the blank state with real starting points
- Phrase queries the way a non-analyst would
- Make every result say what it is and what it means
- Keep people oriented as they drill down
- Design sharing that survives a slide deck
- Keep the depth, just not as the toll gate
How it runs
Watch a novice, design the entry, explain the output, keep the power.
Watch a novice
The person who isn't an analyst tells you everything.
Design the entry
Starting points and defaults instead of a blank canvas.
Explain the output
Every chart says what it means without a call.
Keep the power
Depth intact, just no longer the price of admission.