What we find
Activation dies in the first few minutes, not the first week.
- The best feature sits behind a setting nobody changes.
- Onboarding explains the product instead of getting someone through it.
- Every release added a control and nothing was ever removed.
- The people who get it are the ones who had a call.
What you get
The first few minutes, rebuilt.
We watch people who have never seen your product try to reach the thing it's for. They fail in the same few places, they always do, and those places become the work. We rebuild them first, then the system underneath so the screens that come next don't undo it. You see working screens every week while it happens.
- Rebuild the path from signup to first real value
- Cut settings, steps and defaults nobody uses
- Design the states you skipped: empty, loading, failed, too much
- Hand your engineers one documented component library
- Sit in your releases for design QA until it matches
- Run the same test again, new people, after it ships
How it runs
Watch, price, rebuild, prove.
Watch people fail
New users, real sessions, no script.
Price each failure
Every drop-off against activation, so we work in the right order.
Rebuild the path
First value first. Everything else sequenced behind it.
Prove it moved
Same test, new people, after release.