What we find
This is usually a decision, not a project.
- You're about to commit a quarter and want it pressure-tested.
- Two credible plans, and the room is split.
- You're hiring your first designer and can't read the portfolios.
- A vendor pitched you something and you can't tell if it's real.
What you get
A direct answer, written down.
We look at the product, the plan or the people ourselves rather than at a summary of them. Then we tell you what we would do and what we would avoid, including the parts we're unsure about. It comes back in writing, so it survives the meeting you weren't in.
- Pressure-test the roadmap before you commit to it
- Review product and design direction
- Advise on design team structure and hiring
- Sit in on portfolio reviews and interviews
- Assess a vendor or agency proposal you've been sent
- Leave a written recommendation you can forward
How it runs
Frame it, look, say it, write it.
Frame the decision
What you're choosing between, and by when.
Look ourselves
The product, the plan or the candidates. Not a summary.
Say it plainly
What we'd do, what we'd avoid, what we're unsure of.
Write it down
So it holds up after the call ends.