An explainer video (also known as a homepage video, overview video, conversion video, or many other names) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.The key to a solid explainer is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.

Two minutes or lessClear and conciseConversational toneA focus on benefits not featuresSpecific call-to-action

Explainer videos are typically used towards the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions. Places to put your explainer video: homepages, product or service pages, newsletters, trade shows, and sales meetings. Once they've watched the explainer then you might be ready for them to check out a tutorial video production, that dives deeper into how it all works (and looks)